Northborough
School of Rock

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IN THE PRESS

IN THE PRESS

August 27, 2024

Doors open, guitar smashed: School of Rock celebrates grand opening

NORTHBOROUGH – At School of Rock, grand openings aren’t marked by ribbon-cuttings. They’re marked by guitar smashes. Crowds of musicians and spectators gathered at School of Rock in Northborough to celebrate the store’s grand opening. The location had “soft launched” in May, offering guitar, bass, drum, vocal and keyboard lessons to the community, but when the guitar was smashed on Aug. 24, the rock ’n’ roll enterprise was officially opened. “It’s been awesome. It’s been amazing,” said General Manager Michael Fraclose as he handed out cookies to visitors. “Everyone has been super supportive, super creative, and that’s been fantastic. Kids and adults alike. It’s exactly what we were hoping for.” RELATED CONTENT: ‘Rock out’ this summer with School of Rock in Northborough The school partied all afternoon to mark the opening, handing out free ice cream, raffling off a guitar (unsmashed) and holding several performances in the building. Musicians of all ages stepped on stage in front of a packed audience to show what they had learned. Fraclose and staff offered tours of the facility. School of Rock is a performance-based music program where students receive individualized lessons focused on music technique and theory. Students are also placed into a band, allowing them to immediately become part of the action. The school features garage-like practice rooms, allowing bandmates to “rock” in an authentic atmosphere while working on their musicianship. School of Rock is located at 10008 Shops Way (Northborough Crossing) in Northborough, but welcomes students from throughout Central Massachusetts. For more information, please visit https://www.schoolofrock.com/locations/northborough or call (508) 692-6003.

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May 25, 2024

‘Rock out’ this summer with School of Rock in Northborough

Northborough School of Rock owner Michael Fraclose stands in a practice room. (Photo/Evan Walsh) NORTHBOROUGH – Are you ready to rock? Michael Fraclose has been involved with music since he was 10 years old, playing in an array of bands – including original touring rock bands, jazz ensembles and local cover bands – and also recording with various artists up and down the East Coast. Fraclose received a bachelor’s degree in music and an MBA in strategic leadership, and now he’s excited to spread his love of music to the broader community. Fraclose is the proud owner of Northborough’s newest business, School of Rock, which aims to give everyone, regardless of age, the opportunity to “rock out.” “There’s just a sense of joy and fun playing music. I’ve always tried to find a way to make music a part of my life. Then this opportunity came. I thought, ‘What better way to share music than teaching kids and adults how to play?’” Fraclose told the Community Advocate. The location, which opened on May 6, features several practice spaces filled with modern equipment and instruments. Each room is named after a music festival, and the building has fresh decor, a spacious lobby, and funky murals that encapsulate the “rock vibe.” However, the centerpiece of the facility is the lounge, which recreates the iconic garage-band atmosphere, pull-down door included. School of Rock is a performance-based music program where students receive individualized lessons focused on music technique and theory. Students are also placed into a band, allowing them to immediately become part of the action. Students “jam out” in the garage-like practice room, developing chemistry and rapport with their bandmates while building their own self-esteem, confidence and musicianship. “I believe that students learn faster when they play with other students. They learn how to listen. In the band setting, we work on dynamics, performance, and stagecraft, such as how to hold a microphone. All those little things that you might not get if you’re just doing individual lessons. But they also get that musicianship in the individual lesson with the teacher. We use fun to teach music,” Fraclose said. “We get loud. We make it feel like a live venue. We want them to have that experience of a real place – speakers, microphones, monitors to prepare them for the stage. That’s ultimately where you learn the best. You learn alongside others,” he added. School of Rock focuses its teaching on the major elements of a rock-and-roll band: guitar, bass, drums, vocals and keyboards. The school’s philosophy is, “We don’t teach music to put on shows. We put on shows to teach music.” Eventually, Fraclose aims to bring the bands out into the community. Right now, he has plans to hold concerts in the fall and late winter for local residents. School of Rock offers lessons for all ages. Younger students have an opportunity to participate in the specially-designed Little Wing Program and Rookies Program. Older students can rock out in the Performance Program or Rock 101, and there is also a vibrant Adult Program. The company’s passionate, trained staff are ready to help people reach their potential. Regardless of age, it’s never too late to get involved with music. “The greatest thing about music is you can play it your entire life. I think sometimes we get overwhelmed with the idea of starting something, but here we try to make it inclusive for everybody, regardless of experience,” Fraclose said. As a parent himself, Fraclose also emphasized School of Rock’s safety procedures. The facility is video-monitored and all the instructors are thoroughly background checked. In addition, the facility strictly protects students’ hearing, strongly encouraging ear-protection measures. All in all, Fraclose hopes to foster an inclusive, positive environment for students of all ages and abilities. School of Rock hasn’t been open long, but he’s liking what he’s seeing so far. “[The first day] was great. The parents were welcoming, the kids were awesome, and everything was positive. Everybody was excited. What I saw that day was exactly why I wanted to open this place: the community. It was awesome,” he said. School of Rock is located at 10008 Shops Way (Northborough Crossing) in Northborough, but welcomes students from throughout Central Massachusetts. For more information, please visit https://www.schoolofrock.com/locations/northborough or call (508) 692-6003. Business Profiles are advertising features designed to provide information and background about Community Advocate advertisers.

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September 1, 2023

Music School to Move to Northborough Crossing

From the Community Advocate NORTHBOROUGH – A music school is coming to Northborough Crossing. On Aug. 24, Capital Group Properties announced that School of Rock has signed a lease for space in Northborough Crossing. According to a press release, School of Rock teaches students music techniques and theory and how to apply those skills in their performances. There are 325 locations across the world with 60,000 students of all ages and skill levels. RELATED CONTENT: Club Champion to come to Northborough Crossing It has other locations in Attleboro, Burlington, Natick, Norwood, Seekonk, Wakefield and Watertown. Its Northborough site will be located in a 3,000-square-foot space within the shopping center. School of Rock will join other businesses in the plaza, including Pure Barre, Margaritas, Jimmy John’s and Anzio’s Brick Oven Pizza. Earlier this week, the new Club Champion opened in Northborough Crossing. It is estimated to open in late 2023. For more information, visit https://www.schoolofrock.com/.

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