School of Rock announced today that Matias Puga Hamilton, School of Rock's Latin America master franchisee, is set to double his portfolio with the brand with 13 new locations throughout Argentina, Bolivia, Ecuador, and Uruguay.

Beginning with a primary focus on Argentinian development, Matias Puga Hamilton awarded his first sub-franchise rights for a new School of Rock location in Buenos Aires' northern suburbs, specifically in the Nordelta area. Sub-franchisees Roberto Sambrizzi and Fernando Tuer aim to open the school in April 2024.

Sambrizzi, a Wharton Business School MBA, has more than 25 years of experience in real estate, finance, and logistics and has been passionate about music from a very young age. An experienced drummer, he has played and recorded with many bands. Tuer, a petroleum engineer, is currently president of VYP Consulting Services and has worked for major petroleum companies like Shell. He also shares a passion for music and is an amateur lead singer.

"Bringing School of Rock's unique approach to music education to new countries in Latin America is both an honor and an adventure," said Matias Puga Hamilton. "As we begin to open more doors in Argentina, Bolivia, Ecuador, and Uruguay, we're not just teaching music; we're nurturing a global community of young, creative talents."

Matias Puga Hamilton became a master franchisee in January 2018, with master franchise rights to Chile, Peru, Colombia, Mexico, and Paraguay. He recently opened his 15th School of Rock location in Latin America. His work earned him the title of 2023 Franchisee of the Year from The International Franchise Association.

"Matias' journey with School of Rock has been nothing short of extraordinary," said Rob Price, CEO of School of Rock. "Expanding into new Latin American regions is a significant milestone for us as we nurture the next generation of musicians. Matias goes beyond expanding our brand; he's cultivating vibrant musical communities where students can thrive. His unwavering dedication to our brand makes him an ideal leader for spearheading this new phase of growth."

School of Rock now has more than 65,000 students enrolled across over 355 locations worldwide, with recent flagship schools in Mexico, Ireland, Portugal, and Taiwan. School of Rock is actively seeking further expansion opportunities, both nationally and internationally, as it looks to grow beyond its current global footprint.